Just getting content out there and hoping for the best doesn’t work anymore. If your business doesn’t have a solid content marketing strategy or it’s been a little while since it’s been updated, it might be time to adapt your plan for 2016.
In order to add value, your marketing needs to speak directly to the challenges that your ideal customer faces. Then you need to create unique, engaging content on a limited marketing budget. A content marketing mix can help you achieve this without breaking the bank.
There’s one big problem with transparency: too many companies say one thing but do another, which is the polar opposite of transparency.
Our latest eBook is called Competitor Analysis: Your Road Map to Winning the Web War and it provides information on how to analyze your competition and use your findings to get ahead. If you like the sound of learning more about Competitor Analysis, download our eBook!