Simply 'doing social media' isn't quite as simple as just setting up a Facebook Page or Twitter Profile for your business and posting about your products. There's so much more that can be done and there are a few things that you really should avoid.
Just getting content out there and hoping for the best doesn’t work anymore. If your business doesn’t have a solid content marketing strategy or it’s been a little while since it’s been updated, it might be time to adapt your plan for 2016.
In order to add value, your marketing needs to speak directly to the challenges that your ideal customer faces. Then you need to create unique, engaging content on a limited marketing budget. A content marketing mix can help you achieve this without breaking the bank.
Our latest eBook is called Content Marketing: Make An Impression and it provides information on how to do more impactful content marketing, download our eBook!