Implementing a good email marketing campaign takes time and effort. Simply sending out emails won’t cut it, especially if you’re looking at less than a typical 5% email open rate. People can be easily distracted with different things. Grabbing their attention especially with emails is a real challenge.
Additionally, not all emails have a 100% success delivery rates. Some of them are sent to your reader’s spam box or may have failed to reach the addressee. These scenarios are inevitable in all email marketing campaigns and all businesses experience these technical issues. Even though this may hinder your email marketing success, your business will always benefit when your emails are well-planned, designed and contain engaging content.
Here at WSI Web Systems, we’ll show you the ins-and-outs of email and how you can further hone your email marketing skills to the next level in this short video: