Hill Point Montessori Engages WSI for a New Website and SEO Campaign

Linda - Tuesday, November 27, 2018

Hill Point Montessori is a locally owned and operated Montessori preschool and elementary school. Founded in 2011, the authentic Montessori school serves children from preschool through sixth grade. As part of their Montessori program, Hill Point allows students the freedom to explore their curiosities within the curriculum as well as learn from older children as well. This encourages children to love learning both academics as well as everyday life skills such as cleaning up after themselves. Through ongoing assessment, teachers guide students to turn their weaknesses into strengths as they develop their interests and social skills.

Hill Point Montessori

To help Hill Point Montessori reach parents interested in alternative schools and finding a match for developing their children’s education, Hill Point Montessori has partnered with the SEO experts at WSI Connect to develop their internet presence.  

After collaborating on Hill Point Montessori to understand their programs unique attributes, WSI conducted keyword research to understand content areas of interest to prospective parents. This lead to the development of an SEO program for Hill Point Montessori, including a new, SEO optimized and mobile friendly website highlighting their programs for prospective students and featuring an overview video with parents and student testimonials, as well as an ongoing SEO program aimed at off-page optimization. This off-page SEO optimization program will include including link building, and blog development. From this work the following SEO pages have been identified as key pages for increasing their online presence:

The offsite SEO program will focus on creating unique content about Hill Point Montessori and the Montessori method.  The offsite blogs will be published on BloggerWordPress, and Weebly websites.

WSI Connect is looking forward to the continued success with developing the internet presence of this local Montessori School and assisting them in celebrating children’s intellectual curiosity and social developing. This blog was originally posted at: https://blog.wsiconnect.com/hill-point-montessori-engages-wsi-for-a-new-website-and-seo-campaign

WSI Optimizes Clients’ Phoenix Area Assisted Living Web Site

Linda - Wednesday, November 25, 2015

WSI Internet Marketing has recently launched an in-depth on-page search engine optimization initiative for Bethesda Senior Living, a nationwide network of senior assisted living communities.

Bethesda Senior Living had really never optimized its site using an organic search strategy in the past. By joining forces with Tom and his team, Bethesda Senior Living had the intel they needed to implement a comprehensive keyword strategy on one section of their web site—10 pages focused on the Bethesda Gardens community in Phoenix, AZ. 

Using a highly focused strategy on the entire section of Phoenix pages serves as a concise and measurable pilot program for future SEO efforts on other communities’ pages. 

To begin optimizing the site based on existing search volume, the WSI team conducted thorough key word research using the Google keyword tool. Because of the narrow focus on senior living in a single metro area, a small and relevant keyword list was compiled.  A primary keyword [assisted living phoenix az] was chosen, as well as supplemental keywords in the same semantic category.

The primary keyword was mapped to the “home” page of the Phoenix section where it was written into the URL directly next to the root domain:


See the live example:  Assisted Living Phoenix, AZ

Supplemental key words were mapped to the remaining pages.  URLs were structured as follows:


See the live examples:

Assisted Living Phoenix

Phoenix Retirement Communities

Phoenix Assisted Living

Retirement Communities Phoenix

Senior Living Phoenix

Retirement Community Phoenix

Retirement Community Phoenix Arizona

Phoenix Senior Living

Retirement Communities Phoenix AZ

Senior Housing Phoenix

Phoenix Retirement Community


While non-ecommerce sites sometimes don’t utilize a primary keyword as a kind of “category,” WSI Expert Internet Marketing took the unique approach of creating a primary keyword and many smaller, supplemental keywords so that every one of the 10 pages would contribute to the overall search engine success on the primary keyword.

The optimized pages have been live for only several weeks and already the organic footprint of the Phoenix pages is growing stronger.  Four of the keywords listed above yield first page results for Bethesda Senior Gardens on Google for the first time in the web site’s history.  Office staff in Phoenix reports the phone ringing and the emails coming in.  During the next several months, the off page optimization as well as additional link building efforts should only accelerate these trends.

New Site Launch: Alliance Shows You How To Start An Insurance Agency

Linda -

For the past few months, our team has spearheaded a project with Alliance Insurance Group to develop a brand new website – www.OwnYourAllianceInsuranceAgency.com 

Alliance, based in Golden, CO is nationally targeting entrepreneurs and other independent insurance agents who want to learn how to start an insurance agency of their own underneath the Alliance umbrella.  

Essentially, Alliance is offering these folks an insurance franchise opportunity where it serves as a Master General Agency (MGA) with a turn-key approach to insurance agency marketing, back-end CRM system, payroll, etc. on behalf of their agents so that they can focus on what they do best, which is selling.

Using WSI’s unique web development process, we identified areas of consumer demand through search query volume, and then designed the site and its content around how best to meet this demand. By optimizing around focused keywords, ensuring the technical architecture of the site is sound, and properly utilizing Google Webmaster Tools, we’ve seen significant results since the site launched in March:

  • As a brand new site, it was being crawled and indexed within a matter of days after launching

  • The site is currently ranking in the top 50 organic results for several targeted keywords, within just 2 months

  • The number of qualified leads being delivered by the site is unlike any other channel Alliance has utilized in the past

This aforementioned approach, combined with a laser-focused PPC strategy is ensuring Alliance has a steady stream of qualified prospects filling up their pipeline and ready to join the Alliance team.  

And hey, if you’re interested, don’t hesitate to contact them about starting an insurance agency of your own – they’d love to talk to you!

WSI Implements Local SEO Program for Northern California Storage Complex

Linda -

The WSI Local SEO Team is at it again.  We have taken on several new clients in the last couple of weeks and are working hard to use local SEO to drive visits to their websites.  Keyword research and on-page optimization is just about complete for one of these clients, Abba Self Storage Units, a division of Conco Companies The chosen keywords have over 5,600 searches per month.

The challenge for Abba Self Storage in Concord, California is to show up in the results of the many nearby suburban communities they serve.  We opted for all geographic keywords since the storage business is very local in nature.  Listed below are the master keywords with links to the pages we optimized.

self storage concord ca

self storage walnut creek ca

concord storage units

pacheco mini storage units

pleasant hill storage

Blogs were also set up for Abba Self Storage Concord CA and Abba Meets Demand for Pacheco Mini Storage Units.

WSI Takes on National SEO for Minnesota-Based Talon Innovations

Linda -

WSI has recently been engaged by Talon Innovations, an ultra-high purity metal machining company in Minnesota.  The project began with a Pay Per Click campaign that built a multi-million dollar pipeline in just a few months and provided extremely valuable insights that have been leveraged in the follow-up SEO initiative.  The PPC campaign was suspended in order to invest in Search Engine Optimization and institutionalize the benefits of Internet Marketing within the site.

On page optimization is about 50% complete at this time with the targeted keyword phrases:

Precision Machined Products

CNC Machine Shops

Medical Contract Manufacturing

Aerospace CNC Machining

Product Engineering Services

Machine Shop Minneapolis

A significant build out of new pages are planned for the site so that additional keyword phrases can be built into the optimization plan.  These incremental pages will be added to the site over the course of the coming months.

An supplementary benefit has occurred as a component of this campaign.  SEO optimization forces the careful development of website content, which often brings out additional language that was not previously leveraged.  In the case of this project, the site is now ranking for terms like hastelloy machining and machining exotic materials.  These are new terms for the site that were included in order to provide a broader description of the capabilities of the client.  While these terms were not a part of the original keyword strategy, they have driven new leads and business for the client due to newly obtained rankings for these phrases.

Off-page optimization and regular analytics are also components of the SEO program with the client and are regularly occurring.  This effort is all aimed at divesting the client’s portfolio of served-markets and mitigating the fluctuations associated with concentrating on a single vertical market.

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