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WSI Executes Conversion Optimzation and National SEO for Utah-Based Credit Card Processor

Linda - Wednesday, November 25, 2015

WSI has recently completed the on-page search engine optimization for iTransact, a privately held payment-acceptance company based near Salt Lake City, Utah. They offer merchant accounts (and related services and equipment) in addition to a proprietary Internet payment gateway.

The first step in optimizing the site is to conduct deep key word research. Through a process known as “semantic mapping”, WSI was able to compile and cluster keywords with similar meaning into major and minor groups.

The master keywords were optimized on the following top level pages in the site:

credit card processing

merchant services

Examples of additional high volume keywords were mapped to the following pages:

merchant accounts

credit card machines

payment processing

In total 16 pages of the website were optimized.

Off-page search engine optimization for iTransact will begin in June.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs at BlogSpot and WordPress, local directory listings and syndicating press releases will be the major focus of this campaign.

In addition, WSI has been engaged to do conversion optimization on the iTransact website. Conversion optimization is the process of increasing website leads and sales by increasing the percentage of visitors that take action before they leave the site.   We are in the process of gathering website conversion data, isolating various aspects of the site design, and optimizing it for increased conversion. The new design elements are then tested versus the old ones and once a winner has emerged we incorporate that change and move on to the next idea. This process maximizes the value of the new SEO traffic as well as the existing traffic to the site.

WSI Optimizes Colorado Auto Dealer’s Web Site

Linda -

WSI is hard at work on a local Search Engine Optimization project for a Colorado Springs used car dealership.  The Car Show, Inc. is a family owned and operated dealership that has been offering unsurpassed service to the community since 1987.  They specialize in selling pre-owned cars, trucks and motorcycles as well as carrying both new and used RVs.  They are very proud to have been chosen “Quality Dealer of the Year” by the Colorado Independent Auto Dealers Association (CIADA).

The keyword research for The Car Show pointed to seven relevant primary keywords and stems totaling nearly 6,000 searches per month.  New copy was written for six existing pages and one new page to reflect the new keywords and provide more content on several of the pages.  We are now in the process of completing the on-page optimization as well as setting up blog sites and other social media strategies for the ongoing off-page initiative.

As part of the off-page optimization we will be using Google+, Blogger, WordPress, Tumblr,FaceBook and pointing links to an onsite blog to get the word out about The Car Show as a one-stop shopping destination for all kinds of vehicles.  In addition, an account will be opened with a powerful review site to generate even more links to the site.

In parallel with the SEO project, The Car Show, Inc. has also engaged WSI to develop and manage a pay per click campaign.  The PPC campaign has already generated significant new leads for the business and is providing insights that are valuable to the other marketing initiatives.

WSI is the world leader in Internet marketing, Web development and Web design.  Our global network of Digital Marketing Consultants in over 80 countries is the largest of its kind.  A WSI internet marketing consultation starts with determining how to profitably generate more leads and customers for your business. Contact WSI for a free lead generation consultation today.

WSI Partners With Manufacturer of ElectroMechanical Micro Switches

Linda -

WSI, the worlds largest internet marketing company, announces it has partnered with Control Products Inc. (http://www.cpi-nj.com) a manufacturer of electromechanical micro switchesand hydraulic cylinder position sensor products company based in New Jersey.  CPI designs and manufactures LVDT based Linear Position Sensors, Thermal Switches, and Waterproof Switches. CPI’s products are made in the USA for over 50 years and serve hundreds of Industrial and military companies in thousands of heavy duty field applications. 

WSI consulted on the design and development of the online marketing program, which resulted in the redesign of structural and cosmetic elements of their existing website, but left the basic site design intact. 

Control Products offers a wide range of electromechanical switching and sensor products including

  • Linear Position Sensors for hydraulic cylinders.  This is a non-contacting LVDT sensor technology that is superior to existing rod-type sensors in lifetime, robustness, and performance.
  • Waterproof Momentary Switches – both custom and off the shelf “pendant switch” models
  • Plunger Switches – Completely waterproof and tough as nails.
  • Thermal Switches – Electromechanical thermal switch design up to 1750F.
  • Momentary Switches – Completely waterproof and rated for robust industrial and military applications.
  • LVDT Position Sensors – CPI is a pioneer in the use of LVDT Technology to provide non-contacting linear position sensing solutions for hydraulic cylinder applications.
  • Linear Actuator – CPI provides position sensing equipment for linear actuator designers that are superior to traditional rod-type magnetostrictive sensors in every important way.

WSI has provided advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Then SEO analysts create specialized on-page programming, photographic imagery, and highly optimized page content for publication both on the company website, and through syndication channels like Google +, Blogger, WordPress, and Tumblr, as well as building a social presence on CPI’s FaceBook page. 

By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

WSI’s Elite SEO program is comprehensive.  Through analysis of your Website(s), Social Media usage, Video, and media syndication strategy, we craft a custom program that puts us in the driver’s seat for your online marketing.  We direct either your resources or ours in the creation and syndication of content that produces genuine business results in the shortest possible timeframe.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free consultation.

WSI Implements SEO Program for Albuquerque Tradeshow Display and Services Company

Linda -

WSI, the worlds largest internet marketing business has partnered with EXHIB-IT!(www.exhib-it.com), a distributer of tradeshow displays and services.  EXHIB-IT! makes your event as successful as possible from concept to completion with full training, shipping and storage.

WSI consulted on the design and development of the SEO program, which resulted in the redesign of some elements of their existing website, but left the basic site design intact. 

EXHIB-IT! Has a large selection of trade show products and services:

  • Banner Stands – Portable Trade Show Displays
  • Portable Trade Show Booths – Truss Displays 
  • Portable Table Top Displays
  • Nomadic Custom Modular Tradeshow Displays
  • Variety of Pop Up Displays
  • Large selection of Portable Trade Show Displays
  • Trade Show Booth Design and Graphic Design Services

WSI has provided keyword mapping to on-page SEO.  A study of on-line product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Then SEO analysts create specialized on-page programming, and highly optimized page content for publication both on the company website, and through syndication channels like Google +, Blogger, WordPress, and Tumblr, as well as building a social presence on the company’s FaceBook page. 

By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved great results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free consultation.

WSI and Rick Norris CPA, Accountancy Corporation Engage in Search Engine Marketing

Linda -

March 9, 2015 LOS ANGELES — WSI is proud to announces the company’s engagement with Rick Norris CPA Accountancy Corporation, a Los Angeles entertainment CPA, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communications plan for Rick Norris CPA, Accountancy Corporation.  Rick Norris, owner of Rick Norris CPA, based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic on their website.

The campaign will entail writing entertainment business accounting articles, social media marketing, and promoting a podcast called, Improv-ing Business.

 

Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for traffic generation. These techniques are critical Internet business solutions that will bring clients to Rick Norris, Accountancy Corporation.   WSI and Rick Norris, Accountancy Corporation  look forward to the results these changes will bring to the business.

A website’s visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines.  WSI – We Simplify the Internet, works with clients to create a strategic digital media marketing plan for a successful campaign.  The Rick Norris, Accountancy Corporation website (http://www.ricknorriscpa.com) offers information about the services they offer including Basic Services and their Specialty Expertise.  The website also contains links to free publications, financial calculators and a blog where viewers can read and respond to various posts.

About Rick E. Norris An Accountancy Corporation:

Rick Norris founded the Rick E. Norris, Accountancy Corporation in 1992.  They are based in Los Angeles, CA.  Mr. Norris’ company focuses on business and personal financial management, consulting and tax planning.  They offer Basic Services such as bookkeeping and accounting to Specialty Expertise in entertainment business management and music royalty analysis to name a few.

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