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The Future of Marketing Automation

Linda - Tuesday, December 20, 2016

Marketing Automation may be a relatively new concept for some, but it has been in the digital sphere for quite some time now. Due to the demand of multiple and repetitive tasks, digital marketers realize that marketing automation helps with what people crave most – save more time . To give you a surprising fact, 49% of companies today are using marketing automation platforms, which help marketers make smarter, more informed decisions on budgeting while improving their efficiency.

marketing automation future

Marketing automation also takes the burden off of humans on manually sending emails and other resources. Moreover, it also speeds up business processes aligned to your business marketing goals. How great is that?!

Bright Future Ahead for Marketing Automation

The ability to track a visitor’s individual journey from visiting a webpage, knowing which pages they’ve visited and knowing their behaviors makes the future of marketing automation bright.

Marketing automation allows businesses to have an idea how visitors and potential leads behave and react to your marketing funnels. Through this, companies can send automated information to the right audience at the right time. It’s a great lead nurturing tool that every marketer should use.

No software is can predict how your audience will react. You will have have to try something out, test and make tweaks here and there as time goes on. That’s the challenge of innovation – finding the most convenient and efficient way to perform certain tasks. Below are some of the benefits of marketing automation and how they can help implement an automated strategy that suits your business style:

  • Cross-platform promotion – Website traffic, contacts, landing pages, and email autoresponders can now be available on one platform. If you have several marketing funnels on different platforms, most marketing automation software allows third-party integrations so you can monitor all of your campaigns into  one area.
  • Lower customer acquisition costs –  Companies that use marketing automation successfully now engage in highly-targeted campaigns and track customers as they progress down the funnel and turn into loyal customers.
  • Better reporting and marketing analytics –  Marketing automation can generate better reporting and marketing analytics in accordance to each of your business’ marketing funnels. You’ll be able to analyze the weaknesses and strengths of your pages and know how they perform with your prospects and leads.

Marketing Automation holds a tremendous amount of promise as it continues to innovate and give insightful information about your leads and customers. Follow our blog post on howIf you haven’t tried using marketing automation, this is a great time to get onboard. Get in touch with us know to learn more about marketing automation and how it is beneficial to your business.

Turning Leads Into Customers – Five Best Practices of Marketing Automation

Linda -

In the world of digital marketing, what works today might not work tomorrow. Everything is evolving at lightning speed, and companies need to become more efficient in order to keep up with increasing demand.

Not surprisingly, using marketing automation allows companies to do mundane and repetitive tasks more efficiently.  It is best used to create specific sales funnels. As it captures analytics about page visits, lead capture, and tracks conversions, marketing automation makes it easier to turn visitors into leads and new customers.

Here’s our video on the five best practices of marketing automation to help you set up your workflow and tasks:

 

Five Best Practices of Marketing Automation

  1. Identify your market or audience
  2. Align sales and marketing departments
  3. Create valuable content
  4. Lead nurturing through multiple channels
  5. Test, test and run more tests

Five Essential Steps to Obtain Marketing Automation Success

Linda -

Every business owner knows the mundane and repetitive tasks that doing digital marketing right entails. Thanks to innovation and technology, Marketing Automation eases the burden of repetitive marketing duties. It’s a no-brainer why companies, big or small, embrace the power of marketing automation.

A word of advice: the use of marketing automation does not guarantee a business’ success. However, if you invest time, effort and perform some experiments to increase conversions, you’ll be able to reap great results in no time.

To help you save precious time, we gathered the top five steps to achieve marketing automation success into one useful infographic:

marketing automation success

WSI Executes Conversion Optimzation and National SEO for Utah-Based Credit Card Processor

Linda - Wednesday, November 25, 2015

WSI has recently completed the on-page search engine optimization for iTransact, a privately held payment-acceptance company based near Salt Lake City, Utah. They offer merchant accounts (and related services and equipment) in addition to a proprietary Internet payment gateway.

The first step in optimizing the site is to conduct deep key word research. Through a process known as “semantic mapping”, WSI was able to compile and cluster keywords with similar meaning into major and minor groups.

The master keywords were optimized on the following top level pages in the site:

credit card processing

merchant services

Examples of additional high volume keywords were mapped to the following pages:

merchant accounts

credit card machines

payment processing

In total 16 pages of the website were optimized.

Off-page search engine optimization for iTransact will begin in June.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs at BlogSpot and WordPress, local directory listings and syndicating press releases will be the major focus of this campaign.

In addition, WSI has been engaged to do conversion optimization on the iTransact website. Conversion optimization is the process of increasing website leads and sales by increasing the percentage of visitors that take action before they leave the site.   We are in the process of gathering website conversion data, isolating various aspects of the site design, and optimizing it for increased conversion. The new design elements are then tested versus the old ones and once a winner has emerged we incorporate that change and move on to the next idea. This process maximizes the value of the new SEO traffic as well as the existing traffic to the site.

Pest Control Company in San Antonio hired WSI for website Redesign and SEO

Linda -

 

Family pest Control selected WSI to update their brand image and redesign their website using the latest in technology. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI also providing adaptive SEO services for Family Pest control website.

Family Pest Control is the San Antonio’s premier pest control service provider for over 30 years. From rodent and wildlife removal to mosquito, bed bug and termite control, San Antonio’s Family Pest Control is familiar with the all the common insect and pest infestations to Texas and have the right tools to ensure any unwanted visitors leave your home for good.

WSI worked with Family Pest Control to understand their business and the needs of their clients to develop the right strategy for a new website. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

In the first month of on page and off page optimization activities being done, family pest control is ranking on first page of google for 3 out of 10 keywords being optimized. 

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