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Tenkara Fly Fishing company starts SEO Engagement with WSI

Linda - Thursday, July 6, 2017

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative.  Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States.  Badger Tenkara primarily sells Tenkara-style rods in the United States.  The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

tenkara fly fishing rods

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.comTumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/

WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site

Linda - Saturday, March 25, 2017

Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets. Their web site, www.buyeagle.biz, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

woodford hydrants

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month.  The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms.  This activity led to huge growth in organic visitors, and a very happy client.

Since 2012, WSI has been the sole SEO vendor to Eagle Mountain Products and has engaged in various projects to enhance visibility and sales across the site.  For 2017, our mission is to leverage SEO to increase sales of Woodford Yard Hydrants.  This is a high ticket item and will have a disproportionately positive effect on overall sites sales once the SEO kicks in.

To begin the project, we have selected three pages that are the typical entry points for shoppers looking to purchase Yard Hydrants:

These three pages have been optimized for high volume, relevant keywords that consumers and plumbers use to find these products online.  For the balance of the year, we will focus on off page optimization including blogs at Tumblr, WordPress, Blogger, and Weebly as well as Google+ posts.

We are looking forward to a 5th year of SEO success for Eagle Mountain Products!

This post original appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-for-5th-year-of-seo-for-plumbing-products-e-commerce-site

SDNold Welding Supplies Calls on WSI to Help Expand Business

Linda - Monday, September 19, 2016

Sdnold Welding Machines and Welding supplies, located in Lisbon, OH has been supplying quality welding products and a vast selection of welding supplies for over 50 years. Their reach now stretches nationwide as they sell new and used welding machines to welders in states across the country.

SDNold specializes in Miller Welding Machines, in particular the Miller 350 pipe pro and in Lincoln Welding Machines, such as the Lincoln Cross Country 300.

welding supplies

SDNold also buys and sells used welders and they have their own in house repair shop. In addition, SDnold sells a large assortment of welding supplies and welding equipment, some of which is sold online through the ecommerce section of their website at SDNoldweldingsupplies.com.

Sdnold offers some of the best prices in the country and free shipping for welders such as the Miller Big Blue 350.

WSI has been called upon to assist SDNold with the transition and organization of their new site, the installation of an e-commerce package and the expansion of their reach through national search campaigns on Google and other search engine sites.

As part of the strategy to extend their reach, WSI will be conducting on site search optimization practices and off site posting of product and company updates and additional educational material on blog sites such as WordPress and Blogger.

About WSI

WSI is one of the world’s largest digital marketing agencies. With over 1,000 offices in more than 80 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies.

Blog first published here: http://www.wsimarketingsystems.com/sdnold-welding-supplies-calls-on-wsi/

SpiceTopia Teams up with WSI to Provide New Site and SEO

Linda - Saturday, May 28, 2016

SpiceTopia has been a  fixture in Ventura, CA for many years.  Selling spices, teas, gift baskets and specialty items for gourmet and adventurous amateur cooks.  When the new owners purchased the business in 2011, they inherited a website that needed to be completely reworked.  It was difficult to search for products and had a very weak e-commerce functionality.  SpiceTopia brought on WSI Ventura to provide a completely new website that had clear navigation, simple product search and an elegant ordering process.

SpiceTopia-300x116

The SEO implementation is going to focus on their three key products:  Spices, Tea and Gift Baskets.  After comprehensive keyword research, specific keywords were selected and mapped in to both existing and new pages of the SpiceTopia website.   Then, employing advanced on-page optimization techniques,  the pages were optimized for the selected keywords and their stems.  Below are several examples of optimized pages on the SpiceTopia website:

http://spice-topia.com/spices/

http://spice-topia.com/teas/

http://spice-topia.com/cooking-classes/

http://spice-topia.com/product-category/gift-baskets/

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive link building program.  This includes updates to their Instagram and Google+ pages.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

Blog originally published at http://www.wsiventura.com/2016/05/spice-shop-teams-wsi-provide-new-website-seo/

Key Factors to Boost eCommerce Results

Linda - Thursday, April 14, 2016

Retail shopping has gone to a whole new level, thanks to technological advancements. Small, medium and large businesses are leveraging the power of the internet to cater to the needs of their consumers. Big brands, as well as local stores, are bringing their products easily within reach through online shopping carts.

A customer can create an account and shop online within minutes! Payments and transactions pass through secured third-party payment processors. Then, the client only has to wait a few days for their orders to come at their doorsteps. It’s fast, safe and convenient for shoppers.

boost ecommerce

E-commerce is a rising marketing platform that most businesses have recently considered. If you’re a local business owner and would like to leverage the power of online carts, now is a great time to showcase your products, market and sell your products online! With eCommerce-friendly CMS and payment processors readily available for web integrations, having an eCommerce website is within reach.

If you’re looking to try eCommerce, be mindful of the important factors to maximize your chance of gaining online success. The first key factor is the need for attentive customer service. Second is your website’s search functionality to increase conversion rates.

Learn more about Key Factors to Boost eCommerce Results with these two eCommerce tips http://www.wsiworld.com/blog/two-key-tips-for-improving-your-ecommerce-results

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