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Home Care Agency Continues Search Engine Optimization Program with WSI

Linda - Friday, June 7, 2019

As the population ages, the demand for senior care facilities in the Greater Boston area grows. From 55+ housing complexes, assisted-living, nursing homes to services such as in-home care and adult day care, many businesses have sprung up to meet the need. Competition heats up and these businesses began to turn to digital marketing techniques for lead generation.

home care services

Last year, WSI started a local search engine optimization program for Newton, MA-based home care agency, Visiting Angels Newton/Canton, to generate leads online. Accredited by the Massachusetts Home Care Alliance, the company has been serving Greater Boston since 2004. It provides home care services for the elderly and disabled adults, including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These non-medical services are delivered by home health aides who are experienced, respectful and compassionate. They are HHA or CNA-certified, have at least three years’ experience in home care and are trained by the agency to provide high quality care. They will perform tasks such as personal care, mobility assistance, light housekeeping, meal prep, errands & transportation, medication reminders, and also provide companionship.

As a home care services provider with over 250 professional home caregivers, the company has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse five years in a row and has also been named a Top Place to Work by the Boston Globe.

Since we started the local SEO program last May, rankings of relevant keywords have improved and monthly organic visits to the website as well as conversions have increased. Going forward, WSI will continue to long form blog posts on the website to increase organic traffic using long tail keywords.

In addition, we will build off-site links via lifestyle blogs including a home and family blog, a healthy living blog, a housekeeping blog, and a family life blog. We will also continue to write relevant blog posts and syndicate to the company’s blogs on WordPress, Blogger, Medium and Weebly.

In addition to the ongoing link building strategies, we also add new pages optimized for new relevant keywords to bring more traffic to the website. The agency will continue to publish weekly posts on Google My Business and Facebook, as well as sending monthly newsletters to customers and institutional partners. It also engages Home Care Pulse to interview clients for testimonials. These are published on the website.

WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions. We expect to continue to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-continues-search-engine-optimization-program-with-wsi/

A Digital Marketing Program For Three Pharmacies

Linda - Sunday, March 24, 2019

Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

Three Pharmacies


The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”


The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include



Digital Marketing for the Pharmacies


The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website.  We performed detailed keyword research and on-page SEO has been done on relevant pages.


In addition, monthly blog posts will be written and syndicated to a home and family blog on WordPress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.


Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 


We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.


About The WSI Touch in Greater Boston, Massachusetts


Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.


With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed. This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/

Weston Sleep Apnea Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

Linda - Thursday, February 28, 2019

Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in February of 2019 for sleep apnea treatment in Weston Florida. As a Diplomate of the American Board of Dental Sleep Medicine (ABDSM), Dr. Pyle is part of an elite group of dentists who have an in-depth level of knowledge in the treatment of obstructive sleep apneausing oral appliance therapy.

sleep apnea treatment


The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients. 


WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:



The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on BloggerWordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.


WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & AlvarezBroward’s First Rheumatology Practice and Hollywood Florida’s Best Hospital for Pet Surgery Hospital and Body Up Patient Lift.


This blog post first appeared here:http://www.wsi-onlinesolutions.com/weston-sleep-apnea-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

SEO and Email Marketing for Playground Equipment Supplier

Linda - Tuesday, February 26, 2019

Lead generation is the primary reason for many small businesses to invest in digital marketing. For playground equipment suppliers like Newton, MA based Premier Park & Play, that is no exception. In this industry, SEO and email marketing turned out to be very effective marketing strategies, and Premier Park & Play has again renewed its digital marketing program with WSI.


An eco-friendly playground equipment supplier, the Company provides state-of-the-art playground equipment from manufacturers such as Play Mart, Superior Recreational Products, Jambette, and Themed Concepts, creative outdoor musical instruments from Freenotes Harmony, as well as fun interactive spray parks, splash pads and other water play equipment from Water Odyssey and other suppliers.  Premier Park & Play provides not only the playground equipment, but also play equipment installationplayground surfacing, site furnishings, outdoor shelters as well as playground design and construction and project management. For over a decade, the Company has built many playgrounds for schools, parks, campgrounds, apartment complexes and daycare centers in Massachusetts, Connecticut and other parts of New England.


With the new trend in outdoor sports and fitness equipment, the playground equipment supplier has also begun to target recreational spaces for both adults and children in clubs, apartment complexes and parks. It provides commercial fitness equipment such as cardio walkers, sit-up benches, upright cycles, horizontal ladders from manufacturers including ActionFit, Play Mart, First Team, Superior Recreational Products and Jambette.


Other new product offerings include dog park equipment and furnishings, as well as innovative outdoor furnishings such as solar-powered charging stations.

playground equipment supplier


Digital Marketing Program for Playground Equipment Supplier


We continue to provide advanced SEO for the Company. We create new optimized web pages and update existing pages with new optimized content. We create blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We also post regularly on the Company’s social media properties including Facebook, Google My Business, Pinterest and Linkedin. Every month, we monitor and analyze the Company’s Google Search Results Rankings for relevant keywords using tools including Semrush, Google Analytics and Search Console. We adjust the SEO campaign strategy according to the results.


We send monthly email updates and promotions to target markets including landscape architects, campgrounds, apartments, day care centers and the Parks & Recreation Departments of cities and towns. Calls to action buttons are included in these email newsletters to drive recipients to the website to download product catalogs. These email campaigns produce many good leads for the playground supplier, resulting in more projects. The Company continuously grow its mailing lists by participating in trade show exhibitions. We anticipate email marketing to continue to be an essential lead generation method for Premier Park & Play.


About The WSI Touch in Greater Boston, Massachusetts


Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.


With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed. This blog post was originally published in https://thewsitouch.com/blog/seo-and-email-marketing-for-playground-equipment-supplier/

Executive Employment Lawyer Renews SEO and Email Marketing Program with WSI

Linda - Monday, February 4, 2019

In December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us. 


Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

Executive Employment Lawyer


Publications on Executive Employment Issues


A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as



Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.


Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.


Digital Marketing for Executive Employment Lawyer


A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn.  In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPressBloggerMediumWix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.


During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program.  We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.


About The WSI Touch in Greater Boston, Massachusetts


Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.


With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.


This post originally appeared on https://thewsitouch.com/blog/executive-employment-lawyer-renews-seo-and-email-marketing-program/

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