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Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

Linda - Friday, May 31, 2019

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:   https://www.heat-timer.com/ .


Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings. “We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

Heat-Timer


WSI Marketing Program For Heat-Timer®


WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.


As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:



The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.


Call WSI for a Digital Branding Overview


For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.


This blog originally published at http://www.wsinetmarketing.com/heat-timer-corporation-awards-wsi-digital-marketing-and-website-re-engineering-contract/.

Certified Quickbooks Proadvisors, Edison Business Solutions Teams Up with WSI Web Systems for SEO

Linda - Thursday, January 10, 2019

New Jersey digital marketing agency, WSI Web Systems, was hired by certified Quickbooks ProAdvisors, Edison Business Solutions, to help boost their online web presence. Edison Business Solutions helps the manufacturing and distribution sectors, as well as other business industries, to fully understand financial aspects of their operations and how to make better decisions that reduces costs and maximize profits. The business consulting services of Edison Business Solutions offers a wide-range of financial and software training, software setup and integration, training and support. They specialize in Inventory Management Solutions for Manufacturers and Distributors.

edison business solutions

Partnership and SEO Program with WSI Web Systems

WSI Web Systems implemented AdaptiveSEO™ practices into certified Quickbooks ProAdvisors’ website. Some of the on-page optimization tasks accomplished by our New Jersey digital marketing team are, but are not limited to:

  • Keyword research for a series of exact match and long-tailed keywords
  • Content optimization to ensure content targets specific keywords and addresses audience’s needs
  • Website restructure to optimize header tags and boost website speed performance for both desktop and mobile users
  • Schema implementation
  • Google Analytics, Google Search Console and Google Tag Manager setup and syncing

WSI’s New Jersey-based digital marketing firm has optimized Edison Business Solutions’ web pages with these targeted and relevant keywords:

In addition to on-page optimization, WSI Web Systems is implementing monthly off-page optimization activities such as link building to help bolster keyword ranking and increase Edison Business Solutions’ online web presence. These activities include Google My Business optimization, business citation submission to top web directories, press release syndication, and high-quality blogging on WordPress, Blogger, Weebly, and Tumblr.

WSI monitors client’s web visibility progress every month.  The key points which will be measured include rankings, organic traffic, and website conversions. Our main objective is to increase business opportunities to boost site traffic and improve web visibility of Edison Business Solutions’ website locally and on a national level.

Waste to Energy Manufacturers, HiTemp Technology LLC hires WSI Web Systems for SEO

Linda - Sunday, September 30, 2018

WSI,  the world’s largest digital marketing agency is pleased to announce their partnership with waste to energy manufacturers, HiTemp Technology LLC. HiTemp Technology LLC has been manufacturing custom, fume incinerators and oxidizer systems that features enclosed flares, rotary kilns, and other scrubber systems for eco-friendly industrial applications. They have been in the industry since 1982. Clients can benefit from  lower initial costs and quick turnaround with the HiTemp Advantage.

waste to energy manufacturers

WSI Web Systems has been optimizing the New Jersey based manufacturer’s website with relevant keywords following high-standard global SEO practices.

Some tasks completed by our digital marketing and SEO team on the site’s on-page optimization include:

  • Keyword research for a series of exact match and long-tailed keywords
  • Content optimization to ensure content targets specific keywords and addresses audience’s needs

The following pages have been optimized with relevant keywords:

In addition to on-page optimization, WSI Web Systems is implementing monthly off-page optimization activities to help HiTemp Technology LLC boost online presence, gain authority and build quality backlinks. These activities include Google My Business optimization, business citation submission to top web directories, press release syndication, and high-quality blogging on WordPress, Weebly, Blogger, and Tumblr.

WSI monitors client’s web visibility progress every month.  The key points which will be measured include rankings, organic traffic, and website conversions. Our main objective is to increase business opportunities to boost site traffic and improve web visibility of HiTemp Technology LLC’s website locally and on a national level.

WSI Bolsters Bed King’s Online Reach

Linda - Wednesday, September 19, 2018

While we love partnering with brands of all shapes and sizes, local success stories lie close to our heart. Bed King is a South African company that was founded by businessman Mervyn Ewertse. His first store was located on Durban Road in Cape Town, and less than 20 years later the family-owned venture now boasts 13 outlets that sell top-quality bedsmattressespillowssleeping couches and more nationwide.

bed kings

Bed King & WSI Marketing

Bed King has been a client of WSI since 2006. In 2016, we provided technical e-commerce SEO consulting services to strengthen the impact of their newly-launched e-commerce site. The brand remains a valued client of WSI to this day and the scope of our services has expanded along with their growth in the market. Today this includes a range of our core services such as content marketing, a variety of well-received promotional drives on Facebook, merchant campaigns on major search engines and more. Our overall on and off-site best-practice SEO strategy includes utilising blogging platforms such as WordPressBlogspotTumblrWeebly and Postach.io are being utilised including directory listings, social sharing and content syndication.

The Way Forward  

As Bed King continues to increase its national presence, WSI Marketing looks forward to complementing our client’s already strong national presence online with an increasingly local focus. This ensures that potential clients will not only find Bed King online while researching products like bunk beds and bedroom furniture but also while they’re on the move. Our hope is to have the brand perfectly positioned during those high-intent moments when consumers reach for their mobile, tap the voice search button and say “Bed shop near me”.

This blog was originally posted on: https://blog.wsiwebmarketing.co.za/bed-kings-online-reach/

A Large Online Beading and Jewelry Making Supply Store Enlists WSI to help Revive their Business

Linda - Monday, August 27, 2018

Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.

When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the un-availability and the non-communication on part of the development team.

Crystal Findings

WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the ecommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.

Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.

Phase 2 – Implementing the on-page SEO work

Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .

Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –

In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, WordPress, Blogger and Medium.

With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things.

We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age.

This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/

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