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Probe Station Manufacturer Chooses WSI as SEO Agency

Linda - Thursday, January 1, 2015

The Micromanipulator Company or the Probe Station Manufacturer is a leading global semiconductor test probe manufacturer with extensive experience in leading edge applications ranging from low current, to high speed testing. The company’s probe stations andprobes tips are used by leading semiconductor wafer manufacturers around the world to test at the wafer level to ensure the highest possible quality.

probe-station-manufacturer

WSI was selected to optimize Micromanipulator’s web site to rank for key words that are relevant to their product line, and that have significant search volume to drive large numbers of potential customers to their web site.

The keywords WSI selected cover two categories of searches.  The first category contains keywords relevant to what the company is, such as wafer prober manufacturer, or probe pin manufacturer.  The second category of keywords selected contains keywords relevant to what the company makes, such aswafer probers, and wafer chucks.  In all, WSI optimized 16 pages, covering a total of 30 keywords.

The next step for this SEO implementation will be the creation and syndication of content relevant to the optimized keywords.  In order to accomplish this, WSI set up three off-page blogs accounts on WordPress,Blogger and Tumblr. Over the coming months, WSI plans to create informative blogs on topics relevant to the semiconductor testing industry and post them on these blog sites, with links back to the relevant pages in the Micromanipulator site.

The combined effect of the on-page and off-page SEO optimization will increase the company’s rankings, which will in turn drive more qualified traffic, which will in turn increase leads and sales for Micromanipulator.

Article originally published at: http://www.wsiexpertinternetmarketing.com/our-blog/probe-station-manufacturer-chooses-wsi-as-seo-agency

WSI Selected to Manage SEO for Global Asset Recovery Service, Rabin

Linda - Friday, June 20, 2014

Rabin Worldwide is an industrial auction and real estate investment company, with a focus on the acquisition and sale of industrial equipment and facilities around the world. As leading industrial and commercial liquidators, Rabin has sold equipment in every trade sector and on almost every continent.  Rabin offers their clients a wide range of services.  In addition to being specialists in providing companies with expert asset valuation and asset recovery services, they also run an in-house commercial real estate investment and management company. Rabin Management Company currently owns and manages over 1,000,000+ square feet of office, multi-family and retail commercial real estate. 

rabin

The SEO implementation included a challenging keyword research project.   Rabin is a “two-sided business”.  Our job was to identify the terms used by Rabin’s potential clients rather than buyers who attend their auctions.  The outcome resulted in 25 primary keywords and stems with over 13,000 searches per month.  Having identified the right keywords, we then implemented 20 new pages and modified content on 5 existing pages.

It’s now time to follow up with the off-page optimization.   Over the next month we will be creating quality directory listings, setting up a customer review account and blogging atWordPress, medium, Blogger, Tumblr and Google+.  Other off page activities may be added over the next several months. 

Article originally published at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-selected-to-manage-seo-for-global-asset-recovery-service

Mikrofax Leverages WSI to Expand Their Marketing Efforts

Linda - Wednesday, March 26, 2014

WSI, the world’s largest digital marketing company, recently partnered with Mikrofax Procurement Software, a leading developer of eProcurement software solutions. Their procurement software solutions aim to improve the corporate workflow and provide organizations with an unprecedented level of financial control over operations.

mikrofax

WSI was brought in to help Mikrofax build greater visibility through content marketing and search engine optimization.  The goal for this project is to help Mikrofax acquire more qualified leads by targeting the appropriate keywords and delivering great content.  Here are a few examples of the areas that we are targeting:

  • Procurement Software Solution – eBuyerAssist is the platform that Mikrofax has developed to help large and medium sized organizations better manage their procurement process from requisition to payment.
  • eProcurement – A term used by  IT departments looking to find a SaaS solution to help automate their internal procurement process.  The IT department often plays a critical role in evaluating and selection of new software.
  • Purchase Order Software – Managing purchase orders from requisition, to approval, and through out the entire transaction process is greatly simplified by leveraging the right software platform.
  • Request for Quotations – RFQ – This module simplifies the RFQ process and is used to find out what potential vendors are charging for what they need. or simply to prepare routine documentation.  It greatly helps procurement/purchasing departments acquire the products or services at the best price.

The content marketing plan includes new content related to highly relevant keywords that is scheduled to be published on a monthly basis.  It also encompasses a rework of the current product (modules) and services descriptions.  The content is then syndicated leveraging social media including Google+, LinkedIn, Facebook, and Twitter.

WSI is also responsible for building high quality links and citations to help Mikrofax improve their page rank and authority.  To help with this effort we are leveraging Yext and the WSI syndication network.

About Microfax

Microfax employs software professionals who know how to develop solutions at the enterprise level. Founded in 1988, it was built on a background in purchasing systems and now provides packaged and custom-built applications based on the eBuyerAssist procurement software. The company has served a long list of companies and institutions in the private and public sector.

About WSI

WSI has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels.

Original article published at: http://www.wsiexpertinternetmarketing.com/our-blog/leading-procurement-software-provider-leverages-wsi-to-expand-their-marketing-efforts

WSI Implements SEO Program for Albuquerque Tradeshow Display and Services Company

Linda - Friday, March 7, 2014

WSI, the worlds largest internet marketing business has partnered with EXHIB-IT!(www.exhib-it.com), a distributor of tradeshow displays and services.  EXHIB-IT! makes your event as successful as possible from concept to completion with full training, shipping and storage.

exhibit

WSI consulted on the design and development of the SEO program, which resulted in the redesign of some elements of their existing website, but left the basic site design intact. 

EXHIB-IT! Has a large selection of trade show products and services:

  • Banner Stands – Portable Trade Show Displays
  • Portable Trade Show Booths – Truss Displays 
  • Portable Table Top Displays
  • Nomadic Custom Modular Tradeshow Displays
  • Variety of Pop Up Displays
  • Large selection of Portable Trade Show Displays
  • Trade Show Booth Design and Graphic Design Services

WSI has provided keyword mapping to on-page SEO.  A study of on-line product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Then SEO analysts create specialized on-page programming, and highly optimized page content for publication both on the company website, and through syndication channels like Google +, Blogger, WordPress, and Tumblr, as well as building a social presence on the company’s FaceBook page. 

By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved great results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free consultation.

Blog originally published at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-implements-seo-program-for-albuquerque-tradeshow-display-and-services-company

WSI Optimizes West Coast Commercial Concrete Contractor, Conco

Linda - Thursday, December 5, 2013

WSI has recently completed the on-page search engine optimization for Conco, one of the nation’s largest commercial concrete contractors. With major operations in the Los Angeles, the Bay Area, Seattle and Denver, Conco delivers full range concrete services on large scale commercial projects throughout the western half of the country.

concrete-construction-companies

In all, WSI optimized 45 pages of the website to rank for general terms like commercial concrete contractor, rebar, concrete pumping, shotcrete, and concrete design, as well as geo-modified terms to reflect the markets they serve.

Off-page optimization for Conco will begin in December.  This involves creating relevant content and sharing it both socially, and on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs at BlogSpot,WordPress, and Tumblr, as well as local directory listings, and customer reviews will be the major focus of this campaign.

At the start of the optimization, Conco only ranked for one relevant term in Google.  After the on-page was complete this figure increased to over 40 keywords, and we expect significant growth from there.

Blog originally appeared at http://www.wsiexpertinternetmarketing.com/our-blog/wsi-optimizes-multi-location-commercial-concrete-contractor

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