Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years. While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio. This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.
The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects. Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption. They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts. As an added value, decorative asphalt is impressive in performance and aesthetic appeal. Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.
WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns. The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise.
The SEO implementation is focusing on their core competencies:
- Asphalt paving company
- Commercial asphalt and paving
- Residential asphalt and blacktop paving
- Hot mix asphalt
- Stamped asphalt
Paid Search (PPC) has focused on three campaigns:
- Commercial Solutions for Site Development, Paving, and Resurfacing
- Residential Paving, Decorative Asphalt and Resurfacing
- Premium Hot Mix Asphalt
Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix. Who knew blacktop could be so hot and exciting?
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