Receiving a Google Grant can be the difference between getting your message out and closing your doors forever. Now we’re not saying that not getting one will mean inevitable doom, but applying for one of these Grants will definitely allow your nonprofit to widen the reach of their voice.
1. Extra Money Saved!
If there is one thing we know, it’s how expensive good advertising can be. Well, this is your golden goose! This goose just happens to lay a $10,000 egg every month (in the form of advertising space.)
There are three things to know about Google Grant money though:
- The money is guaranteed every month
- It is safeguarded from overspending
- It should be used in full every month because the money doesn’t roll over.
The especially good news is that you can’t overspend. Google just will stop running your ads in that area until your next month’s cash comes in. So, you save thousands in advertising AND you won’t be hit with a secret overage fee.
Talk about a win/win!
2. Build a Bigger Audience
Getting the word out about your nonprofit isn’t always easy, but with Google Ads it is. You have the ability to market your company to the exact type of people you’re trying to reach. That is the power of the Google Grant on your ads.
So, with the free money every month, you will be able to get the word out about your cause to new people every…single…day! This doesn’t just mean people you wouldn’t see in town, this means you can literally go global with your cause.
Virtually every single non-profit has something important to say, but now it’s time that more people hear what yours is saying.
3. Develop a Stronger Team
Having more money to spend on ads and having it reach a bigger audience will inevitably cause a unique “problem”, you’ll need a bigger team. The great thing about this situation is that you will likely be getting questions about job openings from people that have viewed your ads.
The other great thing about having an online ad presence is that when you finally do post job listings, people will already have an idea of who you are from your ad campaign. Whether you know it or not, a lot of qualified applicants will pass up job listings from companies they haven’t heard of.
Because of the $10K in monthly ads, a higher quality of applicants will gladly apply to your job postings because you have created your own social proof by already becoming a familiar name. The addition of the free advertising to your nonprofit can result in an exponential growth many times over if done correctly.
Next Step to Getting Your Google Grant
First and foremost, you should apply for a Google Grant for your nonprofit if you haven’t already. Once approved, you should do one of two things:
- Read up on Google Ads, OR
- Hire a Google Ads expert
It’s great to have $10K to spend, but if you have no idea what you’re doing, you might make some common mistakes and you won’t reach your target audience. Read this article to find out more about the 3 most common Google Grant mistakes. This may not be a huge blow to your budget but think of all the opportunities to connect with the right people that you might have missed. Get great at Ads, or hire someone who is already skilled to be on your team.
Then, prepare for a world of possibilities! Contact us to learn more about applying for a Google Grant