The top reason landing pages do not convert for most businesses is they fail to create an optimized landing page. They send campaign visitors to their website’s homepage and the visitors are puzzled about what to do next. We see and hear these stories all the time but why are there so many businesses who keep sending visitors to their home page?
As a smart marketer, we know that not only do we need to send a lot of visitors to our landing pages, but we need to have a clear vision of what actions we want our visitors to take. We know that a well-designed landing page is more likely to convert visitors into leads and eventually to customers.
Creating a landing page may seem complicated, but with various tools and software available for purchase or download, creating them is not that hard. For our featured digital marketing video for this month, we present to you “The Anatomy of a Landing Page that Converts.”
If you are using digital advertising to send visitors to your home page as the starting point of your sales funnel, then you might want to think again – a well-architected landing page is much more likely to convert visitors into leads.
A dedicated landing page can be an extension of your campaign, focusing visitors’ attention on the end goal – which for you, is lead capture.
If you need help in setting up an optimized landing page, contact Linda Waterhouse by emailing [email protected] or call 908-679-9976.