OUR BLOG

Why There’s A Need to Level Up Your Website’s Landing Pages

Linda - Friday, August 12, 2016

An effective landing page helps convert website visitors into paying customers. However, most internet marketers these days tend to overlook the power that fully optimized landing pages may bring to the table.

Does your website give you the conversion you need? Do you see a lot of traffic to your website but few people taking actions? Creating a landing page that is optimized to convert gives your business an edge over your competitors.

Creating a clear plan on what you want your landing page to accomplish enables you to direct your site visitors to take proper actions. To give you an idea about how we generate an active landing page that converts, here’s a helpful infographic to help you walk through optimizing your landing page to increase your return on investment and conversion rate.

Click the image to see full infographic:

June2016Infographic

When Website Redesign Becomes a Nightmare and How to Prevent It

Linda - Thursday, April 14, 2016

If you own a 10-year old domain name or website, chances are, your site had undergone a redesign. And if you haven’t updated your old static web pages, you may want to reconsider of getting a web design. Make sure to have it done in responsive format! Moreover, having a website makeover makes your business relevant to the industry. It’s always a must to adapt to the latest graphic and marketing trends to stay in the race.

website redesign

Website redesigns can either be good or bad for your brand. However, the need to adapt to changes is a must! If you’re planning on make a facelift to your old and boring site, here are some useful tips to help you have a beautifully crafted design and save yourself from a redesign nightmare. Here’s a good read! http://www.wsiworld.com/blog/website-redesign-gone-wrong

Brad Weil Retains WSI to Create His New Website

Linda - Saturday, February 20, 2016

Brad Weil is a California State Bar Certified Bankruptcy attorney located in Carson California. He specializes in Chapter 7 and Chapter 13 bankruptcy proceedings, and has six years of experience in the field. He has successfully handled hundreds of bankruptcy cases so far.

California State Bar Certified Bankruptcy attorney

Attorney Brad Weil has a master’s degree in intellectual property. He originally went to law school to basically become an entertainment lawyer. He was going to do trademarks, copyrights and sound tracks. When he completed law school in 2008 and did a one-year LL.M. program, which is a legal masters, he had an epiphany.

According to Attorney Brad Weil “if we’re going to protect the multi-million dollar, multi-billion dollar institutions that are taking advantage of the American people, we’ve got to protect the individual. And that’s when I discovered bankruptcy which, in my opinion, is the one of the most powerful tools against the banks as an individual that you can use. And I just frankly fell in love with it”

Mr. Weil has been performing his own marketing until 2015, when he discovered that his talents can better serve the community if he concentrates on his number one job, being an attorney. At that time he enlisted WSI to create a new website, and now completed, the SEO process will be next.

The website is currently awaiting SEO setup, where the content will be modified to suit the selected key words and phrases, which are to be selected in the near future.

Mr. Weil can be reached through his internet location at http://bradweillaw.com/why-brad-weil/.

About WSI

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on: http://wsi-techmarketing.com/brad-weil-retains-wsi-to-create-his-new-website/

Group 1 Renault Launch Virtual Showroom and Digital Marketing campaign

Linda - Friday, February 19, 2016

When people think of Renault they think of a dynamic brand that offers exuberant French flair and plenty of European luxury and excitement. So when they are looking online to purchase a New Renault Vehicle they expect a digital presence that offers them exactly the same experience.

Group 1 Renault

This is why when Group 1 Renault launched their new showroom in Stellenbosch, they called upon their well-established working relationship with WSI in Cape Town and together these two industry leaders helped create a digital marketing strategy that promotes Brand Growth, Measurable Marketing Objectives and Actionable Sales Leads. This trust in our ability to deliver the best digital marketing strategy is the kind of working environment that WSI thrives in, because it gives us the chance to successfully tap into new automotive markets and help create brand recognition both for Group 1 and Renault as we do so. This literally allows Group 1 Renault to operate a “virtual showroom”, one that translates directly into bottom line financial viability for Group 1, as it allows them to:

  • Successfully launch the Group 1 and Renault Brands into untapped markets
  • Sell more new cars at both a local and national levels
  • Increase regional brand awareness through newsletter subscriptions
  • Improve one on one and social media customer communication
  • Create upsell opportunities in both the new and used vehicle markets

WSI has been able to achieve all of these set objectives within a very short period of time thanks to our diverse team of Digital Marketing professionals. In fact, our integrated approach to building websites ensures that everything is covered before the official launch and the step by step approach to creating a digital marketing showpiece includes everything from website architecture, conversion optimisation and ongoing Google friendly Search Marketing strategies that turn websites into powerful lead generation and brand building assets.

What Makes Group 1 Renault Different?

As part of one of the world’s most exciting automotive brands Group 1 Renault prides itself on their ability to provide exceptional service, the biggest range of Renault Cars and some of the best Renault Specials and Promotions in the country. To top it all off, they are also able to use their Group 1 National Automotive Network to deliver cars to almost anywhere in the country and not just in the surrounding Western Cape towns like Stellenbosch, Paarl, Somerset West, Strand and Franschhoek. This means that you the consumer can benefit by taking advantage of the Group 1 Renault prices on all of the following vehicles no matter where in SA you might find yourself:

The Way Forward

Our digital marketing agency provides Group 1 Renault with a full range of digital marketing services including Social Media, Paid Search and Search Engine Optimisation. The latter includes a comprehensive combination of onsite and offsite strategies, such as press releases, directory listings, blogging on industry related websites, and the sharing of authority building content on Tumblr, WordPress, Blogger, Google+, Weebly, Github and Postach.

We have also just completed the integration of the Group 1 Renault’s used car database with the website. Not only does this ensure that their used cars get additional exposure on all of Group 1’s websites, but it integrates with more than 20 of South Africa’s top automotive retail sites such as carfind.co.za, Surf4Cars.co.za and Gumtree.co.za. This is powerful! Aside from it completely removing the hassle factor from the dealership’s used car team, it ensures consistent pricing, descriptions and the use of professional images across all South African car websites. We are excited about the impact this will have on Group 1 Renault’s used car sales, and we look forward to watching Group 1 Renault’s sales going from strength to strength in the foreseeable future.

Originally posted on: http://blog.wsiwebmarketing.co.za/group-1-renault-launch-virtual-showroom/

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