For the past few months, our team has spearheaded a project with Alliance Insurance Group to develop a brand new website – www.OwnYourAllianceInsuranceAgency.com
Alliance, based in Golden, CO is nationally targeting entrepreneurs and other independent insurance agents who want to learn how to start an insurance agency of their own underneath the Alliance umbrella.
Essentially, Alliance is offering these folks an insurance franchise opportunity where it serves as a Master General Agency (MGA) with a turn-key approach to insurance agency marketing, back-end CRM system, payroll, etc. on behalf of their agents so that they can focus on what they do best, which is selling.
Using WSI’s unique web development process, we identified areas of consumer demand through search query volume, and then designed the site and its content around how best to meet this demand. By optimizing around focused keywords, ensuring the technical architecture of the site is sound, and properly utilizing Google Webmaster Tools, we’ve seen significant results since the site launched in March:
As a brand new site, it was being crawled and indexed within a matter of days after launching
The site is currently ranking in the top 50 organic results for several targeted keywords, within just 2 months
The number of qualified leads being delivered by the site is unlike any other channel Alliance has utilized in the past
This aforementioned approach, combined with a laser-focused PPC strategy is ensuring Alliance has a steady stream of qualified prospects filling up their pipeline and ready to join the Alliance team.
And hey, if you’re interested, don’t hesitate to contact them about starting an insurance agency of your own – they’d love to talk to you!