Email marketing is far from dead. It continues to live on and will always be a great communication tool between businesses, prospects and customers. An article from TechCrunch posted a year ago stated that the number of Gmail users has now reached over 900 million. 75% of them use mobile phones to read and compose emails. This data alone is a good reference to confirm the importance of providing a mobile-friendly experience to your users, especially when it comes to emails.
Every mobile user will be turned off when they see an email that is cramped and messy. Don’t let your email campaigns be a letdown. Allot time to create emails that can cater to desktop, tablet and smartphone users for a better engagement and ROI.
Here’s an infographic to learn some techniques and tips on how to make your emails look professional on both mobile and desktop screens.